Category Archives: Internet Marketing

motherboard

What is Opex Cloud Computing

Cloud hosting basically refers to the use of online resources to perfom computing tasks. When it comes to Opex cloud hosting, this term refers to the cloud hosting operating expenses encountered during the course of running the business on a monthly or perhaps a yearly basis.

Benefits of Opex Cloud

One of the primary benefits of using the Opex model when it comes to cloud computing from IIJ Global is that there is no long-term commitment. In fact, when the user is finished with the given cloud-computing platform, they can simple cut off the contract without obligations or fines. It is therefore the responsibility of the service provider to re-integrate the cloud resources back into the consumer market to realize optimal profits.

The lack of commitment in the Opex cloud-computing model is financially plausible in that it frees the user from the burden of having to make a long-term commitment. When it comes to weighing the value of Opex vs Capex cloud computing resources, it’s important to note that the both options have value and therefore have different pricing structures. It therefore makes sense that the Opex resources would be considered as a more affordable option as compared to Capex resources. In a sense, this model makes it easy for business to access cloud resources that would have been too costly.

Companies that want to cut on expenditure should therefore consider the Opex model. In fact, whereas the Cpaex model requires an upfront payment, the Opex model only allows you to pay for the cloud computing resources as you use them.

Conclusion

Overall, the Opex model is an excellent investment since it helps business cut on costs and is more affordable as well. More so the opex model is a becoming a prevalent options for most business and individuals that seek short term and convenient solutions for developing.

video-advertising

If You Aren’t Using Video Advertising You Should Be

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The world has changed and if you want your business to stand out then regular ordinary ads just won’t cut it anymore. People have gone blind to most static ads because they see them so often.

Video on the other hand is growing in leaps and bounds and is becoming more popular everyday especially now that cell phones can stream the internet with ease.

There are so many different types of video advertising these days that it can be confusing as to where to start. So let’s look at a few basics and YouTube is a great place to start.

YouTube has now become the second largest search engine in the world (Google is first) and people search and watch hundreds of millions of hours of video everyday. If you have ever been on YouTube you know that in many cases there are videos before you get to watch the video that you want and that is video advertising.

Did you know that you can have an ad there? Did you also know that you can have an ad targeted to your perfect customer, so that only people who are likely to buy your product will see it?

There are also many great companies out there where you can pay to place video advertising on their network of sites. There are several that you can choose from. You have linear ads and these are ads that are place before, during or after video content has been watched. You also have non linear ads which run while the video content is being consumed. You also now have banners that are placed under any content that runs a short few second video that grabs the person’s attention and gets them to click on it for more information.

Here’s the great thing both small businesses and large corporations can take advantage of this advertising medium.

You are probably thinking to yourself, “That’s great, but how do I make a video? I have no skills to do that.” And that is what stops most companies from doing it or they may consider having someone else do it but they think the cost is too high.

Well I have good news for you. One there are now software out there where you can easily create you own videos and they are very reasonably priced. Two there are many sites now where you can get a quality video done for less than $200.

Now is the time to get into video advertising. Don’t be stuck in the past and not reaping the results you could be getting with this awesome way of advertising.

5 Tips on Choosing a SEO Company

SEO is the process of improving your site visibility in the search engine, Google. With more than 3.5 billions searches, It’s a well-known fact that effective SEO is a must when it comes to the profitability of any website.  So, choosing a reputable and effective SEO Singapore provider is a task that shouldn’t be taken lightly.

When it comes to that choice of an SEO company to guide your website toward a better bottom line, there are a few things to consider:

1) Budget

budget

SEO can get pricey if you’re not careful, so set a realistic budget and then make sure that the SEO Company you choose offers competitive pricing. Be sure that you are comparing their offered price and the quality of their SEO service to ensure you’re getting the most for your money. Needless to say, you don’t want one that is too cheap, but you also don’t want to blow your budget out of the water either.

2) Do they offer Guarantee?

guarantee

We all want assurance in engaging services as they give us predictability on the result but in the World of SEO, there is no such things as even Google has mention that they do not do that.

Thus, do be careful when a SEO company offers you a such SEO guarantee.

3) Clear & Detailed Sales Pitch

gameplan

You want an SEO company that understand and addresses all of the issues on your sites  so as  to improve the  your website. Do they come prepared with some of the underlying issues on the current site? Do they have a clear game plan on what they can offer in SEO?

A Clear & Detailed Sales Pitch let you fully understand how trustworthy that company is? SEO is a young industry but it is filled with a lot of snake oil salesmen who prey upon just easy page 1 that is not backup by any plan or explanation how they are going to do it. Seek an explanation of what is going to be done to weed out those scam.

4) Transparent 

transparent

You want an SEO services provider that offers total transparent in their work. After all, they are representing you in the Digital arena and are they willingly to share what is being done? All the works done on behalf for you? If they are not willingly to share due to some confidential then chances are, they have something to hide that is going to affect your site down the road by Google.

So beware of those company that does not offer transparency in their work.

5) Linking and Optimization

links

You want an SEO company that will properly analyze and optimize your keywords. In addition, their linking strategy should be explained in detail to you, so that you feel confident that their services will provide what your site needs for driving optimum traffic, based upon a successful linking structure.

Often time, shady linking strategy is what will lead to your site being penalized and thus do make sure they ensure to Google Webmaster Guideline for it.

Summary

These Five tips on choosing an SEO company can help you with kicking the tires and then choosing your SEO services provider. Making the right choice can get you started toward a good ROI through driving targeted traffic to your website.

destination-url

Everything You Need To Know About AdWords Destination URLs

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Google has recently announced the launch of AdWords Upgraded URL format aimed at improving the functionality for advertisers.

Benefits include:

  • Less time taken tracking URL updates.
  • Faster Crawl and Load times.
  • Improved tracking perimeters.
  • Removes the need to return advertisements for editorial review when tracking criteria is changed.
  • Doesn’t remove tracking history and scores if tracking perimeters are changed.

This article will explain the changes and give you all the necessary information you need to understand upgraded URL’s;

 Changes to Destination URL Process

destination-url

The address of the website that is reached when clicking on an advert is a destination URL, previously AdWords ad and keyword tracking depended on the destination URL, this meant that each time tracking was adjusted, the destination URL needed changing and all ads would stop running and be sent back to editorial review, and all information attached to the previous URL would get wiped.

Now the destination URL has been made into two separate parts, enabling you to access the tracking information and the landing page portion of the URL independently, making it possible to alter your tracking perimeters without the need to review ads or statistics and history being wiped.

Final URL’s will need to match the domain of the display URL to avoid your ad being rejected.

It is now possible to use URL options to track and redirect traffic, bringing a range of new options to you, making using AdWords far easier and more effective including;

  • The choice to specify URL options at many different levels from the account right through to site link level.
  • A tracking template is available which collates information from the tracking and landing page and creating a new address people can click to be directed to your website.
  • Improved value track parameters including location tracking records certain information about the ad and adds tracking values to yours ads landing page, these details can be used for review purposes using analytical software.

 Why is Google making these changes?

Google have decided to change the URL format to make it easier and more convenient to users, as many people found the old process complicated and time consuming.

In a statement released Google said “we are introducing upgraded URLs to provide an easier and faster way to manage and track important information about each click on your AdWord Ads“.

This will allow for easier tracking code implementation to allow a more trackable and measurable SEM campaign.

 How will the changes affect me?

The new AdWords URL formats is available already and will forced migration will begin in July 2015, meaning eventually all of your destination URLs will become final URLs automatically at some point. If you have notice, it is already appearing in your Google Adwords account and you should consult your PPC Agency to make the switch as soon as possible because when you migrate your destination URLs manually now, but you will wipe any history and your ads will be sent back for review.

Google has made a URL update guide available so you are able to identify what kind of upgrade method is most suitable for you after assessing what advertiser category you fall under.

Although a lot of advertisers are nervous about these new changes, and concerned about the risks of losing their entire history and ad statistics, the new format has eliminated a lot of the issues and problems that users experienced in the past and making it far easier to create future ads. The benefits clearly outweigh the downsides when the advantages are properly considered.