The world has changed and if you want your business to stand out then regular ordinary ads just won’t cut it anymore. People have gone blind to most static ads because they see them so often.
Video on the other hand is growing in leaps and bounds and is becoming more popular everyday especially now that cell phones can stream the internet with ease.
There are so many different types of video advertising these days that it can be confusing as to where to start. So let’s look at a few basics and YouTube is a great place to start.
YouTube has now become the second largest search engine in the world (Google is first) and people search and watch hundreds of millions of hours of video everyday. If you have ever been on YouTube you know that in many cases there are videos before you get to watch the video that you want and that is video advertising.
Did you know that you can have an ad there? Did you also know that you can have an ad targeted to your perfect customer, so that only people who are likely to buy your product will see it?
There are also many great companies out there where you can pay to place video advertising on their network of sites. There are several that you can choose from. You have linear ads and these are ads that are place before, during or after video content has been watched. You also have non linear ads which run while the video content is being consumed. You also now have banners that are placed under any content that runs a short few second video that grabs the person’s attention and gets them to click on it for more information.
Here’s the great thing both small businesses and large corporations can take advantage of this advertising medium.
You are probably thinking to yourself, “That’s great, but how do I make a video? I have no skills to do that.” And that is what stops most companies from doing it or they may consider having someone else do it but they think the cost is too high.
Well I have good news for you. One there are now software out there where you can easily create you own videos and they are very reasonably priced. Two there are many sites now where you can get a quality video done for less than $200.
Now is the time to get into video advertising. Don’t be stuck in the past and not reaping the results you could be getting with this awesome way of advertising.